More bespoke software should require less bespoke engineering.

LLMs have made it possible to build working software in minutes. People can now build software around how they want to work, instead of adapting their work to the software they have.

At one startup we spoke with, a colleague wanted to add generated images to their outreach campaigns. Because the team had built its own campaign software, they could use Claude Code to add that capability directly.

But building your own systems takes time, and keeping them working requires ongoing effort. A founders’ associate spent months connecting Notion databases and n8n automations to coordinate the team’s work. What worked for five people stopped working for twenty. Each time the system broke, he had to repair it himself.

Startups want control over how they work. And to get that control, they are taking responsibility for an entire system, competing for attention with the startup’s product.

We believe bespoke internal software needs a better foundation, so you can focus on what makes your startup unique.

Teams should be able to build on shared foundations for data, permissions, collaboration, integrations, and reliable execution. They should have common ways to organize work, such as pipelines, cycles, and projects.

What one person builds should become something the whole team can use, trust and improve.

As your startup grows, you should be able to change how you work at the speed of your ideas, without having to rebuild the foundations underneath it.

Anyone should be able to have an idea in the morning and have the team using it before lunch.